Hello, I’m Allie.

I’m a consultant supporting wellness founders and small teams with operational structure, planning and execution.

Through structured, project-based work and ongoing partnership, I bring clarity to the backend of growing businesses, building the systems and oversight that allow things to move forward sustainably.

With over 10 years’ experience across travel, events, marketing, wellness and online business, I’ve worked behind the scenes supporting founders who need more than motivation, they need infrastructure.

My work sits at the intersection of planning, coordination and implementation. That might look like leading the operational side of a retreat, event or launch, strengthening systems and workflows, or stepping into ongoing partnership to ensure the business runs with structure and intention.

I don’t believe in hustle culture or being “always on.” I work through clear scope, defined priorities and realistic timelines. You’ll always know what’s being built, what’s being managed and where ownership sits.

I work best with founders who value structure, respect boundaries and are ready to treat their business like a business.

Outside of work, you’ll usually find me travelling, practising Reiki, prioritising self-care or spending time offline. That steadiness shapes how I approach my work: intentionally, calmly and with balance.

If your business feels heavier than it should, it may not be a marketing problem.

It may be a structure problem.